Mapflow Appoints Paul O'Dea to Board of Directors

Dublin, Ireland, October 26th, 2005, Mapflow, the leading supplier of location based products, today announced the appointment of Paul O'Dea to its board of directors.

"Paul is a great addition to the Mapflow Board," said Mapflow CEO Richard Bryce. "His entrepreneurial background will be a tremendous asset to us, as we navigate the next phase of business growth following our recent multi-million euro deal with British Telecom."

Paul O'Dea is CEO of Select Strategies, a consulting and education company that helps technology companies who are striving to grow revenue. Prior to founding Select Strategies, Paul was a founder of an international banking software company that was acquired by one of the world's largest application software companies. He has mentored sales organizations in the United States, Europe, Australia and Asia, and has led numerous high technology companies through early market development, sales process development, and product management leading to accelerated growth. Paul is active in a number of new ventures and currently serves on the board of several early stage high technology companies including, Netsure, PixAlert, Customer Respect Group, and SteelTrace. He is co-author, with Donal Daly, of the book Select Selling (Oak Tree Press 2004).

"I am very pleased to be joining Mapflow's Board," remarked Paul O'Dea. "Mapflow is at a very exciting stage in its development, and is set to scale significantly over the next couple of years. I look forward to contributing to the acceleration of Mapflow's growth."

For further information about this press release please contact:

Iseult White, Mapflow
+353 1 634 1430
iseult.white@mapflow.com