Mapflow helps pinpoint €220
Billion assets at risk. Mapflow and Ordnance Survey partner
to deliver a cost effective risk assessment solution.
London, September 2004. In the
same week that the Environment Agency has released a
new UK flood model, Mapflow has announced the launch
of its flood and subsidence risk assessment solution
for UK insurance organisations. For the first time, Mapflow's
managed service approach puts accurate and affordable
risk assessment solutions into the hands of the insurers.
Jonathan Guard, head of Mapflow's insurance business
unit comments "the challenge for insurers has always
been to provide a means of assessing risk which is fair
and accurate. Using postcodes, and in particular postcode
areas, is regarded as a crude tool for assessing the risk
of a property. With the newest release of the Environment
Agency flood model, combined with Ordnance Survey's
AddressPoint database, there is now a cost effective solution
to manage risk at individual household level".
However, while flood model availability is critical to
the success of any solution, it is only one aspect: delivering
this data as an accessible decision support tool to insurers
is equally challenging. To date the lack of an efficient
distribution channel for such data has been a constraint
on the uptake of solutions.
Through its managed service, Mapflow
is the first company to offer a web services enterprise
solution to deliver this capability to insurers. Guard
says "by combining
our LocationAgent product suite with Ordnance Survey and
third party risk model data, for the first time insurers
can access a service to map individual address locations
against known risk profiles. Uniquely, our managed service
approach removes the headache for insurers associated with
maintaining complex mapping and address databases, without
compromising on accuracy or robustness."
Gavin Lewis Strategic Development
Manager for the Insurance market at Ordnance Survey welcomed
this new service to the UK market "it demonstrates
yet again how the use of geographic data is underpinning
key operational decisions within insurance organisations,
following the lead which has been shown in other sectors
such as transport and utilities."
About Mapflow
Mapflow is a leading provider of GIS (Geographic Information
Systems) and location aware solutions and technology
products. Mapflow's products have been deployed
across a broad range of telecommunications, utilities,
financial services and transport organisations throughout
Europe including O2, Vodafone, Allied Irish Bank, the
European Space Agency, Transco and the AA.
About Ordnance Survey
Ordnance Survey is Great Britain's national mapping agency.
It is responsible for creating and updating the master
map of the entire country, from which it produces and
markets a wide range of digital map data and paper maps
for business, leisure, educational and administrative
use. Ordnance Survey is a registered trademark of Ordnance
Survey.
For further information please contact:-
Jonathan Guard, Mapflow, + 353 (0) 1 634 1430
Scott Sinclair, Chief Press Officer, Ordnance Survey, +
44 (0) 23 8079 2265 or Philip Round, Senior Press Officer,
Ordnance Survey, + 44 (0) 023 8079 2568
