Industry Leader to Head Up Mapflow's UK Operations

Dublin, 30 October, 2006 - Mapflow, leading provider of location intelligence solutions to the insurance and transport markets, today announced that Steve Hurcom has joined the company as Managing Director of its UK operations.

In addition to his doctorate from the University of Bristol, Mr. Hurcom brings more than ten years of sales and management experience to Mapflow. Most recently, he was Managing Director of Europe, the Middle East and Africa at bcgi. Previously, Hurcom was European Sales Director for Autodesk Location Services where he successfully led a team that created new business with tier-one mobile operators. Prior to Autodesk, Hurcom was Sales Director at MapInfo, where he was responsible for the significant growth in their telecoms business across Europe.

"Mapflow is an innovative company with an impressive industry track record, and it's exciting to be a part of the Mapflow team," commented Mr. Hurcom. "Interest in using geographic information to automate business process, capitalise on opportunities, and minimise cost has never been higher. Mapflow's strong products and track record positions it uniquely to capitalise on new opportunities in the insurance and transport industries."

"Steve is an extremely capable and creative addition to Mapflow's senior management team," said Richard Bryce, Mapflow CEO. "His proven performance in the geographic information systems business and in growing regional teams and customer bases is exceptional. In addition, Steve's arrival comes at a time when we are seeing very significant growth in our core business, and his skill set and experience will enable Mapflow to take full advantage of our opportunities."

About Mapflow
Mapflow is a leading provider of enterprise location software and services. Our Enterprise Location Server (ELS) product provides organisations with a way to embed rich location information and functionality within their business processes. Our industry specific business applications add location intelligence to insurance (risk assessment), field services (resource management) and transportation (road user charging) organisations.